Applying Qualitative Methods to Marketing Management Research - Renate Buber - Books - Palgrave USA - 9781403916600 - December 16, 2003
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Renate Buber
Applying Qualitative Methods to Marketing Management Research 2003 edition

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Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

316 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2003
ISBN13 9781403916600
Publishers Palgrave USA
Pages 292
Dimensions 140 × 216 × 22 mm   ·   499 g
Editor Buber, R.
Editor Gadner, J.
Editor Richards, L.

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