Breaking Through: Implementing Customer Focus in Enterprises - S. Vandermerwe - Books - Palgrave USA - 9781403935038 - June 4, 2004
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S. Vandermerwe
Breaking Through: Implementing Customer Focus in Enterprises 2004 edition

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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.

224 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 4, 2004
ISBN13 9781403935038
Publishers Palgrave USA
Pages 209
Dimensions 156 × 241 × 21 mm   ·   467 g

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