Creative Marketing: An Extended Metaphor for Marketing in a New Age - I. Fillis - Books - Palgrave USA - 9781403941909 - November 10, 2005
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I. Fillis
Creative Marketing: An Extended Metaphor for Marketing in a New Age 2006 edition

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Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

176 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2005
ISBN13 9781403941909
Publishers Palgrave USA
Pages 161
Dimensions 140 × 216 × 14 mm   ·   326 g

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