Sense and Respond: The Journey to Customer Purpose - S. Parry - Books - Palgrave USA - 9781403945730 - May 31, 2005
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S. Parry
Sense and Respond: The Journey to Customer Purpose 2005 edition

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The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes.

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 31, 2005
ISBN13 9781403945730
Publishers Palgrave USA
Pages 208
Dimensions 164 × 243 × 16 mm   ·   476 g

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