Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes - Randolph J. Trappey - Books - Palgrave USA - 9781403946416 - November 23, 2004
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Randolph J. Trappey
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes 2005 edition

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Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.

270 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 23, 2004
ISBN13 9781403946416
Publishers Palgrave USA
Pages 258
Dimensions 140 × 216 × 15 mm   ·   453 g

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