Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans - Marin Marinov - Books - Palgrave USA - 9781403947505 - June 7, 2005
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Marin Marinov
Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans

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The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

176 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 7, 2005
ISBN13 9781403947505
Publishers Palgrave USA
Genre Cultural Region > Central Europe
Pages 160
Dimensions 149 × 223 × 18 mm   ·   362 g
Editor Marinov, Marin Alexandrov

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