Emerging Multiplicity: Integration and Responsiveness in Asian Business Development - Palgrave Macmillan Asian Business Series - Sten Soderman - Books - Palgrave USA - 9781403991768 - March 15, 2006
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Sten Soderman
Emerging Multiplicity: Integration and Responsiveness in Asian Business Development - Palgrave Macmillan Asian Business Series 2006 edition

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New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

304 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2006
ISBN13 9781403991768
Publishers Palgrave USA
Genre Cultural Region > Asian Studies
Pages 288
Dimensions 139 × 223 × 22 mm   ·   512 g
Editor Soderman, Sten

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