Marketing Metaphors and Metamorphosis - P. Kitchen - Books - Palgrave USA - 9781403998613 - August 1, 2008
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P. Kitchen
Marketing Metaphors and Metamorphosis First edition

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Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

248 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 2008
ISBN13 9781403998613
Publishers Palgrave USA
Pages 227
Dimensions 140 × 216 × 15 mm   ·   430 g
Language English  

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