Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi - P. Rosengarten - Books - Palgrave USA - 9781403998835 - October 17, 2005
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P. Rosengarten
Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi 2005 edition

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At the beginning of the 1990s the German car industry had its back to the wall. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks.

210 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 17, 2005
ISBN13 9781403998835
Publishers Palgrave USA
Pages 194
Dimensions 166 × 241 × 17 mm   ·   458 g

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