Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses - D. Nichols - Books - Palgrave USA - 9781403998972 - November 14, 2005
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D. Nichols
Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses 2006 edition

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The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. This is the first major study of brands and gaming and shows huge opportunities for brand development

200 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 14, 2005
ISBN13 9781403998972
Publishers Palgrave USA
Pages 168
Dimensions 160 × 240 × 15 mm   ·   417 g

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