The Blackwell Encyclopedia of Management, Marketing - Blackwell Encyclopaedia of Management - D Littler - Books - John Wiley and Sons Ltd - 9781405102544 - June 30, 2006
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D Littler
The Blackwell Encyclopedia of Management, Marketing - Blackwell Encyclopaedia of Management Volume 9 edition

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This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

416 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 2006
ISBN13 9781405102544
Publishers John Wiley and Sons Ltd
Pages 416
Dimensions 178 × 254 × 30 mm   ·   875 g
Language English  
Editor Littler, Dale (University of Manchester)

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