Management and Creativity: From Creative Industries to Creative Management - Bilton, Chris (University of Warwick) - Books - John Wiley and Sons Ltd - 9781405119962 - August 21, 2006
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Management and Creativity: From Creative Industries to Creative Management

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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.


216 pages, 10 illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 21, 2006
ISBN13 9781405119962
Publishers John Wiley and Sons Ltd
Pages 224
Dimensions 173 × 246 × 12 mm   ·   416 g
Language English  

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