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Fashion Marketing Communications Lea-Greenwood, Gaynor (Manchester Metropolitan University, UK)
Fashion Marketing Communications
Lea-Greenwood, Gaynor (Manchester Metropolitan University, UK)
* This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing.
224 pages, 20
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 14, 2012 |
| ISBN13 | 9781405150606 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 173 × 245 × 11 mm · 430 g |
| Language | English |