Persuasive Messages: The Process of Influence - Benoit, William (University of Missouri-Columbia, USA) - Books - John Wiley and Sons Ltd - 9781405158213 - December 18, 2007
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Benoit, William (University of Missouri-Columbia, USA)
Persuasive Messages: The Process of Influence

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Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

288 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2007
ISBN13 9781405158213
Publishers John Wiley and Sons Ltd
Pages 288
Dimensions 171 × 245 × 21 mm   ·   498 g
Language English  

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