Airline Marketing and Management - Stephen Shaw - Books - Taylor & Francis Ltd - 9781409401476 - July 7, 2011
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Stephen Shaw
Airline Marketing and Management 7th edition

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Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

350 pages, includes 4 figures and 4 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 7, 2011
ISBN13 9781409401476
Publishers Taylor & Francis Ltd
Pages 384
Dimensions 160 × 239 × 31 mm   ·   858 g
Language English  

See all of Stephen Shaw ( e.g. Paperback Book and Hardcover Book )