Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality - AHRC / ESRC Religion and Society Series - Jean-Claude Usunier - Books - Taylor & Francis Ltd - 9781409467557 - December 28, 2013
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Jean-Claude Usunier
Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality - AHRC / ESRC Religion and Society Series New edition

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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

220 pages, Includes 9 b&w illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 28, 2013
ISBN13 9781409467557
Publishers Taylor & Francis Ltd
Pages 276
Dimensions 164 × 235 × 24 mm   ·   668 g
Language English  
Editor Stolz, Jorg
Editor Usunier, Jean-Claude

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