Statistics for Marketing and Consumer Research - Mario Mazzocchi - Books - SAGE Publications Inc - 9781412911221 - May 22, 2008
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Statistics for Marketing and Consumer Research

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Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.


432 pages, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 22, 2008
ISBN13 9781412911221
Publishers SAGE Publications Inc
Pages 432
Dimensions 171 × 239 × 25 mm   ·   786 g
Language English  

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