International Public Relations: Negotiating Culture, Identity, and Power - Patricia A. Curtin - Books - SAGE Publications Inc - 9781412914154 - March 6, 2007
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Patricia A. Curtin
International Public Relations: Negotiating Culture, Identity, and Power New edition

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Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

320 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 6, 2007
ISBN13 9781412914154
Publishers SAGE Publications Inc
Pages 320
Dimensions 153 × 228 × 16 mm   ·   478 g
Language English  

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