The SAGE Handbook of Advertising - Gerard J Tellis - Books - SAGE Publications Inc - 9781412918862 - October 24, 2007
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The SAGE Handbook of Advertising

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Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.


512 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 24, 2007
ISBN13 9781412918862
Publishers SAGE Publications Inc
Pages 512
Dimensions 183 × 256 × 35 mm   ·   1.03 kg
Language English  
Editor Ambler, Tim
Editor Tellis, Gerard J.

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