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The SAGE Handbook of International Marketing
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The SAGE Handbook of International Marketing
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
568 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 5, 2009 |
| ISBN13 | 9781412934282 |
| Publishers | SAGE Publications Inc |
| Pages | 568 |
| Dimensions | 184 × 256 × 36 mm · 1.19 kg |
| Language | English |
| Editor | Helsen, Kristiaan |
| Editor | Kotabe, Masaaki |
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