Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research - William O. Bearden - Books - SAGE Publications Inc - 9781412980180 - January 26, 2011
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William O. Bearden
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research 3 Revised edition

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A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

624 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2011
ISBN13 9781412980180
Publishers SAGE Publications Inc
Pages 624
Dimensions 222 × 281 × 38 mm   ·   1.77 kg
Language English  
Editor Bearden, William O.
Editor Haws, Kelly
Editor Netemeyer, Richard G.

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