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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications Margaret A. Morrison 2 Revised edition
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Margaret A. Morrison
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.
240 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 13, 2011 |
| ISBN13 | 9781412987240 |
| Publishers | SAGE Publications Inc |
| Pages | 240 |
| Dimensions | 154 × 226 × 13 mm · 326 g |
| Language | English |
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