Marketing Strategy: The Thinking Involved - Mark E. Hill - Books - SAGE Publications Inc - 9781412987301 - April 24, 2012
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Mark E. Hill
Marketing Strategy: The Thinking Involved

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Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

360 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 24, 2012
ISBN13 9781412987301
Publishers SAGE Publications Inc
Pages 360
Dimensions 203 × 254 × 20 mm   ·   680 g
Language English  

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