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Nontraditional Media in Marketing and Advertising Robyn L. Blakeman
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Nontraditional Media in Marketing and Advertising
Robyn L. Blakeman
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
264 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 12, 2013 |
| ISBN13 | 9781412997614 |
| Publishers | SAGE Publications Inc |
| Pages | 264 |
| Dimensions | 153 × 228 × 14 mm · 350 g |
| Language | English |
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