Generic: The Unbranding of Modern Medicine - Greene, Jeremy A. (Associate Professor, Johns Hopkins University) - Books - Johns Hopkins University Press - 9781421421643 - July 15, 2016
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Greene, Jeremy A. (Associate Professor, Johns Hopkins University)
Generic: The Unbranding of Modern Medicine

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Greene's history sheds light on the controversies shadowing the success of generics: problems with the generalizability of medical knowledge, the fragile role of science in public policy, and the increasing role of industry, marketing, and consumer logics in late-twentieth-century and early twenty-first century health care.

376 pages, 17, 8 black & white halftones, 9 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 15, 2016
ISBN13 9781421421643
Publishers Johns Hopkins University Press
Pages 376
Dimensions 228 × 155 × 28 mm   ·   548 g
Language English  

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