Imagining Consumers: Design and Innovation from Wedgwood to Corning - Studies in Industry and Society - Regina Lee Blaszczyk - Books - Johns Hopkins University Press - 9781421437248 - March 24, 2020
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Regina Lee Blaszczyk
Imagining Consumers: Design and Innovation from Wedgwood to Corning - Studies in Industry and Society

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Case studies illuminate decision making in key firms-including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works-and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

408 pages, 59 Halftones, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 24, 2020
ISBN13 9781421437248
Publishers Johns Hopkins University Press
Pages 408
Dimensions 229 × 152 × 29 mm   ·   603 g
Language English  

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