How to Market a University: Building Value in a Competitive Environment - Higher Ed Leadership Essentials - Teresa Flannery - Books - Johns Hopkins University Press - 9781421440347 - March 9, 2021
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Teresa Flannery
How to Market a University: Building Value in a Competitive Environment - Higher Ed Leadership Essentials

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How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

248 pages, 5 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 9, 2021
ISBN13 9781421440347
Publishers Johns Hopkins University Press
Pages 256
Dimensions 202 × 127 × 25 mm   ·   264 g
Language English  

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