What Is Marketing? - Alvin J. Silk - Books - Harvard Business Review Press - 9781422104606 - October 1, 2006
In case cover and title do not match, the title is correct

Alvin J. Silk
What Is Marketing?

Price
$ 30.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - Jun 5

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

224 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2006
ISBN13 9781422104606
Publishers Harvard Business Review Press
Pages 224
Dimensions 155 × 231 × 19 mm   ·   334 g
Language English  

See all of Alvin J. Silk ( e.g. Book , Paperback Book and Hardcover Book )