The Experience Economy, Updated Edition - B. Joseph Pine II - Books - Harvard Business Review Press - 9781422161975 - June 1, 2011
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B. Joseph Pine II
The Experience Economy, Updated Edition Updated edition

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Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

256 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 2011
ISBN13 9781422161975
Publishers Harvard Business Review Press
Pages 400
Dimensions 137 × 209 × 28 mm   ·   480 g
Language English  

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