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Dynamics of International Advertising: Theoretical and Practical Perspectives Barbara Mueller 3 Revised edition
Dynamics of International Advertising: Theoretical and Practical Perspectives
Barbara Mueller
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.
368 pages, 99, ill. and tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 21, 2010 |
| ISBN13 | 9781433103841 |
| Publishers | Peter Lang Publishing Inc |
| Pages | 368 |
| Dimensions | 255 × 181 × 21 mm · 725 g |
| Language | English |
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