Pop Brands: Branding, Popular Music, and Young People - Mediated Youth - Nicholas Carah - Books - Peter Lang Publishing Inc - 9781433105654 - April 16, 2010
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Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.


199 pages, ill.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2010
ISBN13 9781433105654
Publishers Peter Lang Publishing Inc
Pages 202
Dimensions 151 × 227 × 16 mm   ·   326 g
Language English  
Editor Carah, Nicholas

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