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Fundamentals of Mobile Marketing: Theories and practices Shintaro Okazaki New edition
Fundamentals of Mobile Marketing: Theories and practices
Shintaro Okazaki
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
185 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 17, 2012 |
| ISBN13 | 9781433115622 |
| Publishers | Peter Lang Publishing Inc |
| Pages | 185 |
| Dimensions | 233 × 157 × 16 mm · 398 g |
| Language | English |
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