Fundamentals of Mobile Marketing: Theories and practices - Shintaro Okazaki - Books - Peter Lang Publishing Inc - 9781433115622 - July 17, 2012
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Fundamentals of Mobile Marketing: Theories and practices New edition

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The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.


185 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 17, 2012
ISBN13 9781433115622
Publishers Peter Lang Publishing Inc
Pages 185
Dimensions 233 × 157 × 16 mm   ·   398 g
Language English  

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