Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies - Linda C. L. Fu - Books - Peter Lang Publishing Inc - 9781433122187 - September 29, 2014
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Linda C. L. Fu
Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies New edition

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Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization

289 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2014
ISBN13 9781433122187
Publishers Peter Lang Publishing Inc
Pages 290
Dimensions 263 × 185 × 22 mm   ·   743 g
Language English  

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