A Screenful of Sugar?: Prescription Drug Websites Investigated - Health Communication - Jon C. Schommer - Books - Peter Lang Publishing Inc - 9781433125089 - March 31, 2014
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Jon C. Schommer
A Screenful of Sugar?: Prescription Drug Websites Investigated - Health Communication New edition

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This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Marc Notes: Includes bibliographical references and index. Biographical Note: Jon C. Schommer (PhD, the University of Wisconsin - Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services. &ltBR> Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information. Review Citations:

Choice 03/01/2015 pg. 1184 (EAN 9781433125089, Paperback)

Choice 03/01/2015 pg. 1184 (EAN 9781433125096, Hardcover)

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2014
ISBN13 9781433125089
Publishers Peter Lang Publishing Inc
Genre Interdisciplinary Studies > Communication Studies
Pages 192
Dimensions 151 × 227 × 11 mm   ·   300 g
Language English  

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