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Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective Cong Li New edition
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Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Cong Li
Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.
170 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 24, 2015 |
| ISBN13 | 9781433125782 |
| Publishers | Peter Lang Publishing Inc |
| Pages | 170 |
| Dimensions | 225 × 152 × 19 mm · 264 g |
| Language | English |
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