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The Convergence Crisis: An Impending Paradigm Shift in Advertising Joanna L. Jenkins New edition
The Convergence Crisis: An Impending Paradigm Shift in Advertising
Joanna L. Jenkins
The Convergence Crisis tells the story of an impending paradigm shift in advertising. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
198 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 30, 2015 |
| ISBN13 | 9781433126062 |
| Publishers | Peter Lang Publishing Inc |
| Pages | 198 |
| Dimensions | 150 × 227 × 12 mm · 294 g |
| Language | English |