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Branding as Communication - Visual Communication Susan B. Barnes New edition
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Branding as Communication - Visual Communication
Susan B. Barnes
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
204 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 31, 2017 |
| ISBN13 | 9781433128035 |
| Publishers | Peter Lang Publishing Inc |
| Pages | 204 |
| Dimensions | 225 × 152 × 17 mm · 316 g |
| Language | English |
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