Archetypes in Branding: a Toolkit for Creatives and Strategists - Joshua C. Chen - Books - F&W Publications Inc - 9781440308185 - September 13, 2012
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Archetypes in Branding: a Toolkit for Creatives and Strategists Spi edition

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Creating a successful design that meets client objectives and expectations depends mainly on communication between designer and client. The 60 archetypes cards are designed to help both parties choose a strategic and visual direction for new projects by focusing on brand archetypes and breaking them down into key words and images.


128 pages, black & white illustrations, colour illustrations, black & white halftones, colour illust

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 13, 2012
ISBN13 9781440308185
Publishers F&W Publications Inc
Pages 128
Dimensions 248 × 273 × 38 mm   ·   1.36 kg
Language English