Branding with Powerful Stories: The Villains, Victims, and Heroes Model - Greg Stone - Books - Bloomsbury Publishing Plc - 9781440864773 - December 7, 2018
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Branding with Powerful Stories: The Villains, Victims, and Heroes Model

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Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. Compelling stories exalt, motivate, and acculturate every worker in an enterprise.


204 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2018
ISBN13 9781440864773
Publishers Bloomsbury Publishing Plc
Pages 224
Dimensions 150 × 220 × 20 mm   ·   544 g
Language English