The Mood of Information: A Critique of Online Behavioural Advertising - Dr. Andrew McStay - Books - Continuum Publishing Corporation - 9781441176141 - April 14, 2011
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Dr. Andrew McStay
The Mood of Information: A Critique of Online Behavioural Advertising

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Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation. It explores the relatively recent phenomenon of online behavioural advertising (OBA).

200 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 14, 2011
ISBN13 9781441176141
Publishers Continuum Publishing Corporation
Pages 200
Dimensions 159 × 232 × 18 mm   ·   453 g
Language English  

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