A Twenty-First Century Guide to Aldersonian Marketing Thought - Ben Wooliscroft - Books - Springer-Verlag New York Inc. - 9781441938718 - October 29, 2010
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Ben Wooliscroft
A Twenty-First Century Guide to Aldersonian Marketing Thought Softcover reprint of hardcover 1st ed. 2006 edition

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A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.

581 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2010
ISBN13 9781441938718
Publishers Springer-Verlag New York Inc.
Pages 581
Dimensions 155 × 235 × 30 mm   ·   834 g
Language English  
Editor Shapiro, Stanley J.
Editor Tamilia, Robert D.
Editor Wooliscroft, Ben

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