Creating Customer Value Through Strategic Marketing Planning: A Management Approach - Edwin J. Nijssen - Books - Springer-Verlag New York Inc. - 9781441948700 - December 3, 2010
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Edwin J. Nijssen
Creating Customer Value Through Strategic Marketing Planning: A Management Approach 1st ed. Softcover of orig. ed. 2001 edition

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This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.

153 pages, 10 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2010
ISBN13 9781441948700
Publishers Springer-Verlag New York Inc.
Pages 152
Dimensions 160 × 235 × 9 mm   ·   238 g
Language English  

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