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The Brand-Driven CEO: Embedding Brand into Business Strategy David Kincaid
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The Brand-Driven CEO: Embedding Brand into Business Strategy
David Kincaid
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.
240 pages, 20 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 15, 2020 |
| ISBN13 | 9781442649859 |
| Publishers | University of Toronto Press |
| Pages | 208 |
| Dimensions | 237 × 162 × 29 mm · 539 g |
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