The Handbook of International Advertising Research - Handbooks in Communication and Media - H Cheng - Books - John Wiley and Sons Ltd - 9781444332377 - March 21, 2014
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H Cheng
The Handbook of International Advertising Research - Handbooks in Communication and Media

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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

656 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 21, 2014
ISBN13 9781444332377
Publishers John Wiley and Sons Ltd
Genre Aspects (Academic) > Business Aspects
Pages 656
Dimensions 254 × 183 × 36 mm   ·   1.15 kg
Editor Cheng, Hong (Ohio University, USA)

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