Managing Corporate Social Responsibility: A Communication Approach - Coombs, W. Timothy (University of Central Florida, USA) - Books - John Wiley and Sons Ltd - 9781444336450 - October 3, 2011
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Coombs, W. Timothy (University of Central Florida, USA)
Managing Corporate Social Responsibility: A Communication Approach

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Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.

200 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2011
ISBN13 9781444336450
Publishers John Wiley and Sons Ltd
Pages 208
Dimensions 154 × 228 × 11 mm   ·   285 g
Language English  

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