Strategic Social Marketing - Jeff French - Books - SAGE Publications Ltd - 9781446248621 - April 14, 2015
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Jeff French
Strategic Social Marketing

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Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the 'what' and 'why' as well as the 'how to' of social marketing.

448 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 14, 2015
ISBN13 9781446248621
Publishers SAGE Publications Ltd
Pages 448
Dimensions 189 × 233 × 26 mm   ·   834 g
Language English  

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