The SAGE Handbook of Marketing Theory - Pauline Maclaran - Books - SAGE Publications Ltd - 9781446270516 - March 25, 2013
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Pauline Maclaran
The SAGE Handbook of Marketing Theory

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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.

544 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 25, 2013
ISBN13 9781446270516
Publishers SAGE Publications Ltd
Pages 544
Dimensions 175 × 244 × 28 mm   ·   974 g
Language English  
Editor Maclaran, Pauline
Editor Saren, Michael
Editor Stern, Barbara
Editor Tadajewski, Mark

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