The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions - George N. Kenyon - Books - Springer London Ltd - 9781447170402 - August 23, 2016
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George N. Kenyon
The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions Softcover reprint of the original 1st ed. 2015 edition

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Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services.

274 pages, 53 black & white illustrations, 13 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9781447170402
Publishers Springer London Ltd
Pages 265
Dimensions 155 × 235 × 15 mm   ·   390 g
Language English  

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