Tell your friends about this item:
The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness Gianluigi Guido Softcover reprint of the original 1st ed. 2001 edition
Price
$ 158.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 3 - 9
Our customers say:
Add to your iMusic wish list
Also available as:
The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
Gianluigi Guido
296 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 12, 2012 |
| ISBN13 | 9781461356455 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 296 |
| Dimensions | 155 × 235 × 17 mm · 449 g |
| Language | English |
More by Gianluigi Guido
Show all![Cover for Gianluigi Guido · Beyond Ethical Consumption: Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism (Paperback Book) [New edition] (2016)](https://imusic.b-cdn.net/images/item/original/037/9783034321037.jpg?gianluigi-guido-2016-beyond-ethical-consumption-religious-like-behaviours-and-marketing-habits-for-fervid-attachment-to-brands-shopping-limerence-political-fanaticism-paperback-book&class=scaled&v=1468431883)
Mere med samme udgiver
![Cover for Paulo Ney De Souza · Berkeley Problems in Mathematics - Problem Books in Mathematics (Hardcover Book) [Fourth Edition 2026 edition] (2026)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Functional Disulphide Bonds: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/575/9781071651575.jpg?2026-functional-disulphide-bonds-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1775139165)
![Cover for Collagen: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/933/9781071651933.jpg?2026-collagen-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1775081440)
![Cover for In Situ Hybridization Protocols - Methods in Molecular Biology (Hardcover Book) [Sixth Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/718/9781071652718.jpg?2026-in-situ-hybridization-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1778115542)
![Cover for Expression, Purification, and Structural Biology of Membrane Proteins - Methods in Molecular Biology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/858/9781071651858.jpg?2026-expression-purification-and-structural-biology-of-membrane-proteins-methods-in-molecular-biology-hardcover-book&class=scaled&v=1777954830)
![Cover for Targeting Enzymes for Pharmaceutical Development: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/896/9781071651896.jpg?2026-targeting-enzymes-for-pharmaceutical-development-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1775080745)
![Cover for Enzyme Stabilization and Immobilization: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/698/9781071651698.jpg?2026-enzyme-stabilization-and-immobilization-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1775079239)
![Cover for Lipid-Protein Interactions: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/530/9781071650530.jpg?2026-lipid-protein-interactions-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1774450253)
![Cover for Detection and Quantification of Bacteria, Yeast, Viruses, and Protozoan in Foods and Freshwater - Methods and Protocols in Food Science (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/639/9781071650639.jpg?2026-detection-and-quantification-of-bacteria-yeast-viruses-and-protozoan-in-foods-and-freshwater-methods-and-protocols-in-food-science-hardcover-book&class=scaled&v=1774450462)
![Cover for Circulating Tumor Cells: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/493/9781071650493.jpg?2026-circulating-tumor-cells-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1774450137)
![Cover for Antibody Engineering: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Fourth Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/400/9781071650400.jpg?2026-antibody-engineering-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1774358267)
![Cover for Mouse Embryogenesis: Methods and Protocols - Methods in Molecular Biology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/254/9781071651254.jpg?2026-mouse-embryogenesis-methods-and-protocols-methods-in-molecular-biology-hardcover-book&class=scaled&v=1774450359)
![Cover for Fuzhen Zhang · Matrix Theory: Basic Results and Techniques - Universitext (Paperback Book) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/374/9781071652374.jpg?fuzhen-zhang-2026-matrix-theory-basic-results-and-techniques-universitext-paperback-book&class=scaled&v=1774520369)
See all of Gianluigi Guido ( e.g. Paperback Book , Hardcover Book and Book )