Min Ding
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing Min Ding 2014 edition

Name: Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing
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Author: Min Ding

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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing

Min Ding

2014 edition

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

400 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp

Media	Books Hardcover Book (Book with hard spine and cover)
Released	November 1, 2013
ISBN13	9781461478003
Publishers	Springer-Verlag New York Inc.
Pages	768
Dimensions	243 × 161 × 35 mm · 1.22 kg
Language	English
Editor	Ding, Min
Editor	Eliashberg, Jehoshua
Editor	Stremersch, Stefan