Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing - Min Ding - Books - Springer-Verlag New York Inc. - 9781461478003 - November 1, 2013
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Min Ding
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - International Series in Quantitative Marketing 2014 edition

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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.

400 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2013
ISBN13 9781461478003
Publishers Springer-Verlag New York Inc.
Pages 768
Dimensions 243 × 161 × 35 mm   ·   1.22 kg
Language English  
Editor Ding, Min
Editor Eliashberg, Jehoshua
Editor Stremersch, Stefan

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